About Gaye Gullo

Gaye Gullo has a long track record of industry success with leading casinos, making her one of the most knowledgeable, qualified consultants in the country. She founded Gaye Gullo Consulting, LLC, a full-service marketing consulting agency, in 2016 to leverage more than three decades of marketing leadership and operations experience in the casino industry.

Gaye Gullo Consulting brings firsthand senior management experience to the evolving gaming industry, helping casinos with market positioning, strategic planning, branding, marketing assessments and performance analytics. The primary focus is always on the best ways to achieve maximum profitability for clients.  

Gaye Gullo Consulting strategically aligns casino marketing functions to mitigate challenges presented by:

  • New development opportunities
  • Mergers & acquisitions
  • Market encroachment and saturation
  • New competition
  • Shifting regulatory environment
  • Other industry-specific issues

In the gaming business, there is no single solution to increasing profitability, maximizing EBITDA or stabilizing operations. The firm’s extensive involvement with local and regional markets in varied regulatory environments and competitive landscapes assures powerful, results-oriented strategic planning and marketing execution that aligns with your casino’s financial goals. The firm guides casinos to make the best choices to optimize profitability and develop a powerful return on investment.

Gaye Gullo Consulting helps casinos adapt and thrive in today’s market. The firm takes on complexities such as increasing profitability in over-saturated markets, retaining customers at optimal reinvestment margins and taking advantage of economies of scale to boost profitability. Gullo and her team deliver the best margins and maximum EBITDA for businesses.  

Gaye Gullo’s leadership roles:

  • Penn National Gaming (Nasdaq: PENN, $2.6 billion revenue, 26 properties) – Chief Marketing Officer
  • Harrah’s/Caesar’s Entertainment (Nasdaq: CZR, $4.6 billion revenue, 50 properties):
    • Senior Vice President and General Manager, Harrah’s Iowa
    • Senior Vice President, Eastern Division Marketing
    • Corporate Vice President of Marketing, Headquarters
    • Director of Marketing, Harrah’s Joliet
    • Marketing Operations Manager, Harrah’s Atlantic City
  • Mohegan Sun Casino – Vice President of Customer Relationship Marketing (CRM)
  • Foxwoods Casino – Grand Opening, Bus Operations Manager
  • Tropicana Casino – Sales Manager, Charter Reservations Supervisor, Bus Greeter
  • Casino Marketing & Technology Conference – Speaker
  • Casino Journal Magazine – Panel discussions and webinars
  • Global Gaming Women – Member

To address business challenges and gain more results, contact Gaye Gullo Consulting or connect on LinkedIn. Build the casino experience players crave and the gaming operation investors really want.